Search Engine Optimisation (SEO) is a specialised process that involves analysing your website’s underlying code, architecture, and visible content and making enhancements so that the site is returned more prominently in the natural search results of search engines such as Google, Yahoo! and Bing. Search Engine Optimisation typically involves:
Uncover which keywords and phrases will bring the most qualified traffic to your website.
Determine specific actions that need to be addressed to obtain maximum visibility on all major search engines.
Submit your site so that they are included in major search engines and directories.
Discover what your competitors are doing and how to position yourself against them
Develop and enhance your website’s content and navigational structure to make your site more appealing to search engines.
Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site’s visibility within search engines.
Search engines outperform all other media for driving traffic to your website. Traffic from search engines is pre-qualified. They are actively looking for your product or service. This results in quality traffic and a higher conversion rate.
The majority of internet users believe companies found in the top search results are a major brand in their specific product/service category.
Over 90% of users do not go past the first two pages of search engine results. The aim of search engine marketing is to increase the number of top ten rankings for a wide range of search terms.
Search Engine Optimisation (SEO) is cost effective in comparison to other forms of traditional marketing. With SEO you have the ability to track and measure keywords and only invest those which convert to sales.
At acidgreen we use the latest ethical Website Optimisation techniques with an aim to drive valuable targeted traffic via the natural search results of Google, Yahoo! and Bing.
